Review of strategy for the BtB fuels minority-owned subsidiary of a multinational company (MNC) in a large non OECD market. 

2PRC Consulting lead an intensive 3 months review with support from internal teams and proposed a full portfolio, strategic positioning and interface management review of the subsidiary. Recommendations were fully endorsed by the local Board of the MNC, as well as the Board of the subsidiary and implemented with the support of 2PR Consulting. 3 years on, and in more difficult market conditions, the structure has more than doubled its profits, and plans now to acquire new assets that will fit with this strategy and double again the size of the operations.