Assignment 3

Benchmarking review for a service provider to the Oil and Gas industry.

The client is a market leader it its field, with a global customer base, in both Upstream and Downstream. In a very fragmented market with many activity sectors, the client wanted to use a thorough understanding of its competition and own positioning within this competition to review their own 2013-2020 strategy. The exercise involved interviews with customers that provided new insights and helped shaped the new strategy which will guide this company for the next 8 years.

The exercise was refreshed 2 years after, and new insights confirmed the validity of the new strategy, as well as identified a new critical area of work that should underpin the success of this strategy. All growth targets have been beaten in the meantime